story about solar starting to break into the mainstream

Home Depot expands its solar service offerings to the East Coast by partnering with two other fast-growing providers, Sunrun and Clean Power Finance.
The experience of Roof Diagnostics Solar — a leading contractor partnering with Sunrun, Clean Power Finance, and Home Depot on the East Coast — offers a window into how these arrangements are boosting solar sales.
A year and a half ago, Roof Diagnostics participated in a Home Depot pilot program with one other company in fourteen New Jersey stores. It set out a kiosk with a laptop, 40-inch television, and a solar specialist who could do a simple assessment of a home from the store.
The immediate reaction was “explosive,” said Pegler Jr., with 68 sales coming in the first 60 days. A couple weeks later, they were given twenty-one stores. And the company will be offering solar in 100 locations by the end of the year in New Jersey, New York, Pennsylvania, and Massachusetts — with most of those kiosks located in the first aisle of the stores.

Four out of every ten people who visit the Home Depot kiosk sign up for a solar lease or power purchase agreement with Roof Diagnostics. Pegler Jr. believes it’s a sign that the Northeastern solar market is maturing. Because states like New Jersey, New York, Pennsylvania, and Massachusetts have strong solar programs, consumers generally know about the opportunity. But seeing a kiosk in a Home Depot store can be the difference between someone thinking about solar and actually taking action.

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