Sierra Club Targets TVA in State-Wide Ad Campaign

 

Let's Turn, Not Burn

 

 

 

 

 

 

 

This is a selection from the ad that the Sierra club ran last Sunday.

Madeline Faber

Editorial Intern-Memphis Business Journal

July 29th, 2014

The Sierra Club has launched a statewide ad campaign to promote green alternatives to the Tennessee Valley Authority’s re-purposing of Memphis’ Allen Fossil Plant.

On Sunday the Sierra Club ran a full-page ad in the Knoxville News-Sentinel applauding the TVA for retiring the Memphis coal burning plant and urging that they adopt renewable resources instead of replacing the plant with a natural gas facility.

Ads will also run in the Commercial Appeal and the Memphis Flyer. Radio advertisements will run throughout late July in Chattanooga, Knoxville and Memphis. A digital ad campaign will also be introduced.

TVA plans to retire the coal plant and re-purpose it by December 2018 in accordance with new standards by the Environmental Protection Agency. The company will make a final decision about the Allen Fossil Plant at August 21 in Knoxville. They are accepting public comments on its draft environmental assessment through August 8.

According to TVA, the plant contributed to climate change pollution by emitting more than 4.7 million tons of carbon dioxide into the atmosphere in 2013. The Allen Fossil Plant is the biggest emitter of carbon dioxide in Shelby County.

Scott Banbury, Conservation Coordinator for the Tennessee Chapter of the Sierra Club, says, “Moving from a big coal plant to an even larger scale gas plant is a step in the wrong direction. This campaign is designed to show TVA, and the general public, that wind energy, solar power, and energy efficiency savings are the best solution for Tennessee’s future.”

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