Retail Electric Business Predicted to Loose Market Share

The Edison Electric Institute has issued a report predicting that there will be a change in the market share for retail electric business if the present trend towards distributed renewable energy continues at it’s rapidly changing mix of standard electric power production and the increasing percentage of renewable energy sources, particularly solar PV continues to evolve. The report dated January 2013 entitled “Disruptive Challenges: Financial Implications and Strategic Responses to a Changing Retail Electric Business” was authored by Peter Kind of Energy Infrastructure Advocates. The key premise is that the increasing inclusion of solar PV will reduce market share for the electric power industry which will lead to higher risk for investors. The result of a higher risk will be increased cost for borrowing money for the power industry. The report sites two similar industries that were drastically changed by market forces and regulatory changes: the airlines and the telephone (AT&T) industry. The report concludes that near term actions are to “institute a monthly customer service charge”, develop a tariff structure to reflect the cost of service and value provided to DER (solar PV) customers and to “analyze revision of net metering programs in all states so that self-generated DER (solar PV) sales to utilities are treated as supply-side purchases at a market-derived price.”

It is my suggestion that the industry adapt itself to incorporate solar PV in such a way as to improve its retail electric business position. My advice to the industry: constructively adapt renewables into your energy mix: it is not a curse but a blessing.

The full report is available on the web at: http://www.eei.org/ourissues/finance/Documents/disruptivechallenges.pdf

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