Elon Musk’s SolarCity taps the power of the crowd to reduce cost of distributed solar

Elon Musk gets solar. (Simon Dawson/Bloomberg)

Elon Musk’s role as chairman and primary shareholder in SolarCity — a solar energy company run by his cousins – that’s getting a lot of attention these days. SolarCity was already the first to market with bonds backed by the revenue from rooftop solar projects, making it possible for institutional investors to invest in the success of future solar projects. (It’s essentially the same logic that makes it possible for investors to buy mortgage-backed securities, thereby creating a robust housing market). SolarCity’s latest move, announced this week, is the ability for individual investors also to participate in this market. SolarCity is essentially creating a new Web-based platform to enable the crowd to make money off other people installing solar panels. Company to sell bonds backed by rooftop solar panels, plans to offer similar products to individual investors. SolarCity expects to introduce within six months an online system for retail investors to provide debt for SolarCity’s rooftop power plants. The system will provide one of the few opportunities for individuals to back renewable-energy projects, which generate steady revenue from selling electricity. Chief Executive Officer Lyndon Rive said “We expect billions of dollars of investment through this platform”.

More information may be found at: http://www.washingtonpost.com/blogs/innovations/wp/2014/01/16/elon-musks-five-insights-into-solar-energy/?tid=hpModule_1728cf4a-8a79-11e2-98d9-3012c1cd8d1e and http://www.bloomberg.com/news/2014-01-15/solarcity-plans-to-offer-asset-backed-debt-to-retail-investors.html

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